Thinking about whether B2B services are vitamins or pain killers and which is better for companies, I had a few thoughts to share... Vitamins are... Slow and steady as a turtle, it's a slow climb but eventually results show up - vitamins and supplements are categorized as preventative tactics because transformation occurs over time. Initially, change is subtle. Over time, change can be stabilized and maintained as the pre-existing trajectory has been altered. Pain Killers a